Blog

We love sharing our experience in helping our clients solve difficult problems,
and we’ll do that on a regular basis on this blog.

executive with happy, relieved look on his face

The DeepSeek Frenzy: Slow Down – Take a Deep Breath

After all the hair-on-fire news stories of the past week about the new, cheaper AI model out of China, things are now starting to calm down a bit. Maybe the sky isn’t falling quite yet? We’re starting to see some more common-sense analysis of the situation. And, yes, even the stocks of Nvidia and other […]
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the header graphic for the 2025 JPMorgan Healthcare Conference

What to Know About the Legendary JPMorgan Healthcare Conference

Timmaron Group’s CEO, Barb Stinnett, has attended this invitation-only event for close to twenty years. She and her leadership team have been heavily involved in healthcare throughout the years, both with Fortune 500s, key partners, and innovative startups. The JPMorgan event, held every January (except during the pandemic years), has been one of the longest-standing […]
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bar chart showing AI adoption by company business function

What’s Ahead in 2025 for AI in the Enterprise?

We had the opportunity to attend a presentation in late November by Silicon Valley Software Group (SVSG). It explored trends in AI as we approach 2025, particularly as relates enterprise software. An interesting perspective given at the beginning of the presentation was how GenAI is being adopted by business function, based on a recent study […]
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map of U.S. showing many field locations

What Is Field Enablement?

As a C-suite leader, whatever your industry, there’s one side of your business that is uniquely focused on growing revenue. That would be the customer-centric side: marketing and sales. (Note that can include both direct and channel sales, and sometimes related services and support teams.) This side of the business is, quite simply, critical for […]
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Helping Starlink Take Flight

Timmaron Group had the unique opportunity to be subcontracted in 2019 as an OEM for a project dreamed up by Elon Musk, the founder of Space X. His Starlink subsidiary was formed to launch a satellite constellation service that would provide affordable Internet access worldwide, especially for areas that could not get access otherwise. “With […]
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Putting on Our Thinking Cap for PepsiCo

A few years ago, PepsiCo came to Timmaron Group with a need to increase sales for its Frito-Lay Division, leading up to that year’s NFL Superbowl. The objective was to get this division’s Superbowl commercials – which are notoriously expensive – the best possible return on investment for the company. Working with this client, we […]
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Fixing Healthcare Through ‘Community’

Timmaron Group has had much experience in healthcare. Our “Community Care” model has been adopted successfully in more than 1,000 U.S. counties, and in all 50 U.S. states. We’ve had success with client engagements in several areas. One example is with rural and tribal communities, which make up two-thirds of the geography of the U.S. […]
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