Rural Healthcare Is Facing a Crisis

Published: October 14, 2025 | Reading Time: < 1 minute

illustration depicting a rural scene with a small clinic and a dollar sign with an arrow graph pointing uo

Two-thirds of America ‘s population is in rural communities. Healthcare facilities that serve these rural communities are usually small, general physician practices or specialty clinics, often with just one doctor and some limited support, or possibly shared services among a few of them. Understanding the metrics of what needs to be captured for each patient in order to get reimbursement is complex. Many of these clinics, because they don’t submit the right data for coding, are losing significant revenue on a continuing basis. It’s become quite clear that revenue management for many of these businesses is a nightmare. It’s a serious threat to a large percentage of America’s people who can ill afford to lose access to healthcare. The right revenue management model is critical for rural clinics and hospitals.

At the American Health Information Management Association (AHIMA) Conference this week in Minneapolis, revenue management and coding were two of several topics that took center stage.

If you’re affiliated with a rural clinic or hospital and would like assistance in helping reduce the number of claims outstanding so more revenue can be brought back into your firm, please reach out to Timmaron Group. We’ve had considerable experience in rural healthcare management. We can help! Start with an email to hi@timmarongroup.com.

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